Agency / Colle McVoy & Self Esteem Brands
Creative Director / Sara Jannsen
Design Director / Diana Quenomoen
Senior Designer / Anna Stark
Copywriter ACD / Zack DeBlaey
Brand Experience Strategy director / Casie Cook
Brand Strategy director / Amanda Lane
Agency / Colle McVoy
Executive Creative Director / Mike Caguin
Strategy Director / Casie Cook
Design Director / Diana Quenomoen
Senior Designer / Catherine Bretheim
Writer ACD / Zack DeBlaey
Agency / Colle McVoy
Animation & Editing / Pixel Farm
Group Creative Director / Dustin Black
Design & Art Direction / Diana Quenomoen
Copy / Zack DeBlaey
3D Designer / Larry Phiravanh
Zoetis Equine wanted to remind horse owners and veterinarians it’s always by their side in providing the best care to all horses. In a category that’s seriously lacking emotion, we found an opportunity to strengthen the brand’s position as the caring horse expert it’s always been.
What came next was not only a brand belief but also a rallying cry. One that Zoetis Equine could use to reach veterinarians and horse owners with a powerful statement both could relate to.
Long Live the Horse emboldened Zoetis Equine with a purpose-driven mindset that emotionally connected veterinarians and horse owners to the brand.
This profound shift in strategy led to a brand evolution and an ambitious new creative campaign platform. Called ‘Long Live the Horse’. The centerpiece of the campaign is a beautiful and emotive new brand video showing the bond and mutual respect between various caretakers and their horses that leaves the viewer wondering, “Who’s caring for who?”. To help spread the message even further, we activated a new Instagram channel for Zoetis Equine and delighted veterinarians during their annual convention show. Additional elements included a comprehensive new brand design system, a refreshed website experience, photography library, retail collateral and environmental graphics along with a national media campaign.
Agency / Colle McVoy & Zoetis Equine
Group Creative Director / Puja Shaw
Design Director / Diana Quenomoen
Designers / Catherine Bretheim &
Carli Bruckmueller
Art Director Dylan Krenka
Copywriter ACD / Alicia D’Agostino &
Richard Beahm
Photographer / Andy Anderson
Invisalign® clear aligners wanted to upended the teeth-straightening industry with their innovative technology. When it came to reimagining their identity, we were tasked with developing a new look and feel that reflected their transformative ethos and brand personality. An unexpectedly bold global design system, spanning multiple audiences, including both professional and consumer, that would shed category conventions and signal the beginning of a new era of forward momentum for Invisalign.
Agency / Colle McVoy
Creative Director / Mike Caguin & Laura Fegley
Design Director / Jen Orth, Katie Heit Gardner
Senior Designer / Diana Quenomoen
Designer / Anna Moorse
Senior Art Director / Taylor Snyder
Minnesota United challenged us to create a campaign identity system for the 2019 season that was worthy of their new stadium, Allianz Field, as well as its diverse fan base. The final product was thoughtfully crafted to reflect the fan culture and create hype for the game in and outside of the stadium. We bottled up the boisterous energy of match day and the irreverent nature of Minnesota fans into a versatile design system.
Agency / Colle McVoy/10 Thousand Design
Creative Director / John Neerland
Associate Design Director / Diana Quenomoen
Senior Designer/Art Director / Anna Moorse, Jack Treacy
Copywriter / Danny Walsh
Kids. They’re relentlessly curious, bubbling with passion and resistant to anything that stands in their way. You can’t keep ‘em down and we wouldn’t want to. That’s why we created a campaign based on one united goal – helping kids get back to being kids. Because Kids Rule™.
The campaign and design expression celebrated the kids of Children’s Health, delighting employees, patrons and audiences throughout the Dallas area.
Agency / 10 Thousand Design
Group Creative Director / Dustin Black
Creative Director, Writer / Michelle Cherland
Design Director / Sam Soulek
Associate Design Director, Lead Designer / Diana Quenomoen
Designer / Tyler Dehague, Stephanie Mertes
Pitch concept
The assignment was to give the brand of Country Inns & Suites a lively refresh that conveys a fresh and energetic tone that could attract a younger audience and bring life to a dated brand in need of a playful and fresh feel.
Agency / OLSON
Creative Director / Emalie Wichmann
Design Director / Joe Monnens
Senior Designer / Diana Quenomoen
Copywriter / Emalie Wichmann
Creating a visual identity and idea that champions great work from internal departments of OLSON, specifically the account group. In doing so, I created and illustrated inspirational signage, cubical posters, collateral and brew for one special happy hour.
Agency / OLSON
Senior Designer / Diana Quenomoen
Olson's Executive leadership team came to me with a huge undertaking. The goal was to create a refreshed image of Olson both internally and externally, creating a revamped identity that portrayed Olson as a Bold, unique, simple and playful agency. Created was a full brand refresh, RFP packaging, PowerPoint templates, culture and iconography set along with so much more.
Agency / OLSON
Design Director / Joe Monnens, Nick Smasal
Senior Designer / Diana Quenomoen
Designer / Ryan Bren
I was tasked with the assignment of creating an identity for Olson's annual North by Midwest VIP Marketer Summit. This years design was inspired by Scandinavian minimalist design conveying the northern woods and the true King of the NOrth.
Agency / OLSON
Design Director / Joe Monnens
Senior Designer / Diana Quenomoen
Copywriter / Gabrielle Goodbar
Yoplait Bold Experience
General Mills was looking to once again prove it's commitment to the wellbeing of woman. We stepped away from traditional advertising and gave it a fully functioning non-profit with a striking identity and profound mission: foster one-to-one relationships between inspirational breast cancer survivors and the newly diagnosed. When Firefly Sisters come together they become a powerful force offering hope, connection and a brighter way forward to those who need it most, when they need it most.
Agency / OLSON
Creative Director / Ryan Inda
Design Director / Joe Monnens
Associate Creative Director / Kris Growcott
Art Director / Puja Shah, Emily Hoyne
Designer / Diana Quenomoen
Copywriter / Kris Growcott
Enjoy this collection of logos created throughout the my career.
Designer / Diana Quenomoen
On occasion I enjoy doing small little projects for friends, agencies and strangers, enjoy.
Designer / Diana Quenomoen
