Design Process
Trying to define the design process is a little like trying to answer the question, “how many licks does it take to get to the center of the tootsie pop?” It’s almost always dictated by circumstances. Much of the value that design methods bring to solving brand-level problems lies in evaluating which solution works best. Below is a sampling of what I feel is the most flexible and successful design process. It is a simple, yet effective action I use to build brilliantly crafted brands, that solve business challenges through brilliant design.
Work/Education History
10 Thousand Design - Design Director - 2021 - Present
10 Thousand Design - Associate Design Director - 2018 - 2021
10 Thousand Design - Senior Designer - 2016 - February, 2018
Colle McVoy - Senior Designer - 2016 - February, 2018
Olson - Senior Designer - 2011 - 2016
Kick - Designer - 2010 - 2011
Olson - Digital Designer/Art Director - 2008 - 2010
Brainco - Design Instructor - 2011 - 2013
freelance Designer - 2006 - Present
College of Visual Arts (CVA) - Bachelor of Fine Arts - 2005 - 2009
Merry Maids - House Cleaner - 2005 - 2009
College of Visual Arts (CVA) - Gallery Assistant - 2005 - 2009
Hometown Bar - Line Cook & Waitress - 2001 - 2009
Walter’s Recycling & Refuse - Trash Dumpster Inspector - 2000
Client Experience
Target
McCormick
La-Z-Boy
Goodyear
Perdue Chicken
Invisalign
Caribou Coffee
Land O’ Lakes
Crystal Farms
MOM Brands
The McKnight Foundation
Commerce bank
OLSON
The University of Minnesota
The University of Minnesota Duluth
Optum Health
Baylor College of Medicine
General Mills
The Firefly Sisterhood
MNUFC Minnesota United Loons
Citi bank
College Of Visual Arts
Colle McVoy
CHS
Cenex
Discover Boating
Zoetis Animal Health
Kozy Shack Foods
MNUFC: Minnesota United
Children’s Hospital
United Healthcare
Elanco Animal Health
Strengths & Capabilities
Branding & Identity
Brand Strategy
Digital Design
Illustration
Mentoring/Teaching
Process
Layout
PowerPoint Presentations & Templates
Mentoring
Teaching
Problem Solver & Seeker
Design standards
Creative Concepting
Photography Art Direction
Styling
New Business
Editorial Design
Packaging
Presenting
Relationships
Storyboards
Winning